Home & Lifestyle Retail · Concept case study
Turning a DM-based catalog into a real storefront.
Aarohi sold hand-picked home décor pieces entirely through Instagram — every order meant a customer sliding into DMs, and every sale meant Aarohi manually tracking stock in a notebook.
Illustrative UI concept — built to show the product direction, not a live application.
The problem
Every sale was a conversation, not a checkout.
Customers browsed product photos scattered across posts and stories, then messaged to ask if something was in stock, what it cost with shipping, and how to pay. Aarohi was doing the job of a shopping cart by hand, one chat at a time — and pieces sold out without the catalog ever being updated.
The approach
A storefront that does the remembering for them.
- Category-based product browsing with filtering by room, material, and price
- A persistent cart and a checkout with integrated payments
- A lightweight admin panel so Aarohi can update stock without touching code
- Mobile-first layout, since most of her audience was already shopping from Instagram on their phones
Impact
What changed once the storefront went live.
<2 minAverage time from browsing to completed checkout, down from a
multi-message chat thread.
1 placeEvery product now lives in a single catalog instead of
scattered posts and stories.
Self-serveStock updates happen in the admin panel — no more
notebook.